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Learn SEO Search Engine Optimisation

Concessionary Fee: £35.00
Course Level


Start Date

Thu 17 Feb 2022


1 day

Concessionary Fee: £35.00

Course content

  • Have an understanding of what search engine optimisation is and how it works
  • Develop an understanding of key word research and why it's important
  • Be able to recognise the difference between on-site and off-site SEO
  • Develop an understanding of the importance of Google analytics and how it informs digital marketing
  • Have an understanding of a number of on-site and off-site SEO activities that can be done to improve SEO
  • Be able to set up (or instruct a developer to set up) Google Search Console and Google My Business


The workshop will cover important and useful SEO (search engine optimisation) activities that can be done by business owners who have websites. The course is for business owners who have websites and company employees who hold a marketing or IT role and are responsible for their company website.

Course content:

Pre-course preparation activity:

Personal website assessment – download to be supplied.


Presentation with slides
Q & A
Hands-on help to get started, if required


  • No prior knowledge is required.

What do I need to do this course?

If learners would like to bring their laptop, they are most welcome to do so. There will be wi-fi available. If they would like to participate in the hands-on help to get started at the end of the workshop, then a laptop would be helpful.

Teaching Methods

  • The approach will be collaborative with participants sharing experiences and knowledge. Teaching will be facilitative building on your current levels of knowledge. The main input will be via a powerpoint presentaiton which will be available after the course.

    How is your progress checked?

    This will be checked continuously throughout the workshop with regular plenaries.

Concessionary Fee: £35.00

Course details

  • Tutor: Clare Davey
  • Time: 1000 - 1300
  • Provision: FE
  • Term: Spring
  • Location: Chalky Road
  • Full fee: £40
  • Concessionary fee: £35


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