This course will be delivered as an online course. Learn how to use social media channels effectively to raise your on line visibility.
The course will focus on the main social media marketing channels used for business – Facebook Pages, Twitter, LinkedIn and Instagram. It will include social media strategy, profile management, planning, content generation, engagement and scheduling. Throughout the course you will develop your social media marketing strategy which you can implement as we progress.
Attendees should have a basic knowledge of how to use a computer and a mobile phone. They will likely be using social media already but it is not required
Presentations, examples, hands-on activities, pair/group work, demonstrations.
Tasks will be set and we can re-cap at the start of each session to see how everyone is progressing.
Attendees can explore their social platforms outside of the course sessions, practise posting, and build on their plans/strategy
Learn SEO (Search Engine Optimisation). A workshop that covers important and useful SEO activities that can be done by business owners who have websites. The course is for business owners who hav websites and compoany employees who hold a marketing or IT role and are responsible for their company website.